“As online shopping continues to grow at the expense of store visits, the premium in the future will be on creating unique, brand-defining experiences that keep customers coming back—whatever the channel.” ~ PwC’s Annual Global Total Retail Consumer Survey February 2015.
8 Myths that Mar the Multichannel Industry
Myth 1 – Social media will soon become an indispensable retail channel
Myth 2 – Store will become mainly showrooms in the future
Myth 3 – The tablet will soon overtake the PC as the preferred online shopping device
Myth 4 – Domestic retailers will always have a ‘home field’ advantage over the global retailers
Myth 5 – Global online pure players will always have advantage over domestic online pure players.
Myth 6 – Retailers are inherently better positioned than brands, as they are closest to the customer.
Myth 7 – Online retail is cannibalizing sales in other channels (– or the Death of Brick-and-Mortar Retail Myth).
Myth 8 – Low price is the main driver of customer spend at favourite retailers.
There. Yes, low-price is very attractive and will always make you want to buy – but then, the above is not something that we have not heard. I’m not saying that this happens always. But, there’re instances that such things happen – and it is not a good feeling.
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